Helmut Krone, the man who helped develop the famous Volkswagen’s successful copy “Think Small”, gave a hint to how he writes his copy. He said: “I start with a blank piece of paper and try to fill it with something interesting.” Sounds pretty simple, right? You can also be like him. But… How do you Read more about The 5 Little-Known Secrets of Writing a Successful Copy[…]

Now you’re ready to write your copy for a sales page, newsletter, or website page. Of course, you want to write mind-blowing and compelling copy that converts readers to buyers, clients, or customers. But wait a second, do you just give a description of the product, include one or two testimonials, hit “Publish” and expect Read more about Powerful Copywriting Techniques to Maximize the Conversion Rate of Your Online Copy[…]